Pearson senior vice-president of sales and marketing Karl Gustafson reads the children's book Llama Llama Red Pajama by Anna Dewdney, Thursday, October 6, 2011 at the Chandler location as part of Jumpstart's Read for the Record, presented in partnership with the Pearson Foundation. The event is a world-record-breaking campaign that brings together children and adults to read the same book on the same day. [Tim Hacker/ Tribune