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Classic Comic Cover Corner (Twinkie Edition) – Joker #1

Posted by on July 14, 2013 – 8:00 am

Every Sunday morning we showcase a classic comic cover, complete with compelling commentary, for your cordial contemplation. It’s the Classic Comic Cover Corner!

Joker #1 – May 1975

Cover art by Dick Giordano

Joker #1

Joker #1 – May 1975

In 1975 Batman’s arch-nemesis, the Joker, became the first super-villain to receive his very own monthly comic-book series. That’s quite a feat in and of itself, and even though the series was short lived (9 issues) it speaks to the popularity of the Clown Prince of Crime, even before Heath Ledger’s infamous portrayal of the criminal in The Dark Knight film. But that’s not the reason why Joker #1 is being featured as this week’s classic comic cover.

Batman and the Mummy

Click to see larger image.

As you may know, the world at large took a major hit in November 2012 when Hostess bakeries closed their doors due to financial difficulties and issues with their workers’ union. Suddenly we were without Twinkies, Fruit Pies, Cup Cakes, and Ding Dongs (not to mention Suzi Q’s and Ho Hos.) While this was sad news indeed, it was likely devastating for the superhero community who in the mid-to-late 70s used the Hostess products to fight crime by distracting evil-doers with the company’s moist cakes and creamy fillings.

Joker #1 was one of the books that contained the first ever Hostess/Superhero crossover with a full-page story/advertisement called, “Batman and the Mummy,” with art by Dick Giordano (click the image to see a larger picture.) In this comic-strip Batman & Robin must rescue a professor and his beautiful daughter from the wrath of the Mummy; but after Robin’s lame attempts with the “Mummy Ray Gun” fail, the dynamic duo lures the monster away with a box of delicious Hostess Twinkies.

The Hostess comic-book advertisements are a lot of fun and featured a multitude of heroes in both the Marvel and DC universes. The ads were so popular that they have an underground following of fans and collectors (just check out the HostessComicAds Facebook page.) The original Giordano artwork for the “Batman and the Mummy” ad auctioned for $1,613.25 in May 2012 at Heritage Auctions.

The good news is that starting this Monday, July 15, 2013, Hostess is back in business and Twinkies and Ho Hos should soon be back on your store shelves – and once again our heroes with have another weapon in their war against crime – now if they could just get some improvements made to that Ray Gun.

If you are counting the seconds until the return of Twinkies, checkout the Hostess countdown clock at: hostesscakes.com.

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