Get transported by a Transformer
Have you ever imagined driving into work while sitting inside of Optimus Prime? And then getting out and telling your boss, “I will accept this burden with all that I am!” Well, maybe not that last part, but if you are interested in taking a joyride in the Western Star Optimus Prime truck from the upcoming film, Transformers: Age of Extinction, then read on with all that you are.
As a promotional gimmick for the new Transformers film, Western Star Trucks has teamed up with Paramount Pictures and Uber, the app that connects riders with drivers, to give a handful of lucky fans a chance to hitch a ride in the cool new Optimus Prime vehicle.
The Transformer truck will be in the Phoenix area on Thursday, June 19, from 1:00 – 7:00 p.m. and all you have to do to participate is download the Uber app and enter the code “TRANSFORMERS,” then select the “AUTOBOTS” for a chance to win a complimentary ride.
Rides are limited to the chosen few, but if you are one of the lucky winners be sure to share a picture with us. Here is the full press release (with detailed instructions) from Paramount Pictures:
PARAMOUNT PICTURES AND WESTERN STAR TRUCKS TEAM UP WITH UBER FOR A
ONCE-IN-A-LIFETIME “UBER TRANSFORMERS” EXPERIENCE
ROLL OUT WITH THE OPTIMUS PRIME TRUCK IN DALLAS, PHOENIX AND LOS ANGELES
HOLLYWOOD, CA (June 16, 2014) – Paramount Pictures and Western Star Trucks are partnering with Uber for an “Uber Transformers” exclusive experience in celebration of the release of “TRANSFORMERS: AGE OF EXTINCTION,” the fourth film in Michael Bay’s global blockbuster franchise.
The Autobots are on the move and following the launch in Dallas today, “TRANSFORMERS” fans and Uber users will have a once-in-a-lifetime opportunity to request a pick up from the film’s iconic Optimus Prime customized Western Star 5700 truck as it heads into Phoenix on June 19th and Los Angeles on June 21st.
Fans in these cities can download the Uber app and enter the code “TRANSFORMERS,” then select the “AUTOBOTS” option to request a ride from 1:00 – 7:00 p.m. local time. The Autobots are extremely rare, so rides are limited and will be available on a first come, first served basis. Optimus Prime will take riders anywhere within 15 minutes of the request and the ride is complimentary.
Fans outside of these cities can follow along on the Autobots journey by searching for the #UberTransformers hashtag on Twitter and Instagram and by following the “TRANSFORMERS” and Uber social accounts on Facebook and Twitter.
“TRANSFORMERS: AGE OF EXTINCTION,” the fourth film in director Michael Bay’s global blockbuster franchise, stars Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Nicola Peltz, Jack Reynor, Sophia Myles, Li Bingbing, Titus Welliver and T. J. Miller. Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce. Based on Hasbro’s Transformers Action Figures. Written By Ehren Kruger. Directed By Michael Bay.
“TRANSFORMERS: AGE OF EXTINCTION” opens in theaters on June 27th, 2014.