New app will unlock Star Trek secrets during Super Bowl spot
While all the cool kids are watching an Earth sport known as football during Super Bowl 47 on Feb. 3, I know I won’t be alone in unearthing secrets from the upcoming new Star Trek movie. It’s only logical.
At CES last week, Qualcomm and Paramount Pictures announced a new downloadable app that will unlock content from May 17’s Star Trek: Into Darkness by scanning print and televised content about the film — starting with a TV spot for the film during the big game’s second quarter. We don’t yet know what platform the app will support (iOS and Android, I presume?), but you can sign up for notifications here.